Caroline Somer
Caroline Somer
Your outsourced content department
Content is a pain point for most agencies. It’s essential to almost every project you deliver- websites, brands, campaigns- yet it rarely has a dedicated home inside the agency itself. That gap either falls on someone without the time to do it properly, or gets outsourced to whoever is available, not necessarily whoever is the best fit.
We are proud to have genuine partnerships with agencies across Australia, the US, the UK and New Zealand. Our white-label services are ideal for agencies of all sizes in web, brand, and SEO. We understand agency operations intricately, not just the brief, but the business behind it. We care about your clients the way we care about our own, because when you succeed, we succeed.
What we can bring to your agency
Real partnerships need more than good writing. They need a process that fits into yours, pricing that protects your margins, and a team who already understands how agencies operate. Here is what that looks like in practice.
Agency white label specialism, fully behind the scenes or client-facing, your call
We adapt to you: your project management platform, your file storage, your communication style
Hundreds of tried-and-tested templates and briefing resources, refined across thousands of projects
Client profile development for accuracy and tone of voice alignment on every brief
Daily task check-ins on the platform of your choice
Agency rates that protect your margins, with RRP pricing available for your clients
Access to our full team of experienced Australian writers, not one freelancer
Project-based or hourly rates, whichever suits how you work
Trusted by
We fit into your processes and work with your people
This is not a single project with a start and an end. It is an ongoing part of how your agency runs, built once and relied on repeatedly.
Onboarding
We learn your agency once: your workflow, your platforms, your brand and client standards, and how you want us positioned, behind the scenes or client-facing. This groundwork means every brief afterwards moves faster.
Ongoing check-ins
We keep pace with your workflow through daily check-ins on your project management tool of choice, and are available for weekly or monthly WIP meetings, so nothing sits waiting on either side.
Brief, deliver, repeat
You send a brief on your platform of choice. We write, you review, we revise, every piece proofread before it reaches you. No re-onboarding, no relearning your standards, project after project.
Scale as you need
Some months you need one page. Others you need a full rollout across several clients at once. We flex with your workload, without you having to manage capacity on our end.
Better content, a better version of your agency
Content that works properly does not just make one project easier. It changes what your agency can deliver, and what that delivery is worth.
Better client results, because the strategy behind the words is sound
Better client experience, with content that fits your process and never feels bolted on
A better bottom line, with agency rates that protect your margins on every project
Capacity without the cost of hiring, no HR, no onboarding, no idle weeks between projects
Consistency across every client, no matter which of our writers is on the brief
One less risk on delivery day, since proofreading and revisions are included as standard
Agency questions, answered
What capabilities can you offer our agency?
The full range, at discounted agency rates. If your clients need it written, designed, or led, we can likely cover it.
- Website content: site maps, content plans, and page outlines, full website copywriting or targeted pages, SEO-friendly and UX-focused, built to hand over smoothly to design and dev
- SEO content: SEO-focused blogs, landing pages, and pillar pages, aligned with search intent, client strategy, and technical SEO, plus keyword research and content audits
- Brand messaging: full brand messaging frameworks covering voice, positioning, and key messages, brand story, tone of voice, and practical guidelines, ready to present directly to your clients
- Campaign and general copywriting: social copy, digital ads, lead magnets, and EDMs, built to align with media plans, creative, and brand messaging, agile enough for daily deliverables or long-term campaigns
- Content strategy and planning: full content strategies across website, marketing, and SEO, content calendars, plans, and asset frameworks, optional white-label presentation to your clients
- Capacity and flex support: scalable support for large rollouts, fast deadlines, or overflow, integrated into your tools and workflows, client-facing or fully white-label, no hand-holding required
- Leadership and management support: brand, messaging, and marketing workshops for your team or your clients, training for new staff on content processes and voice, and support developing your agency’s own content systems and templates
- Branding and design: logo suites, brand identity, social graphics, video editing, and marketing collateral
What types of agencies do you work with?
A genuinely broad mix. We have worked with web design and development agencies, full-scale digital marketing agencies, niche SEO agencies, brand agencies, and niche agencies in sectors like healthcare, IT, and eCommerce. If your agency has clients who need content, we can likely support you.
What size agencies do you work with?
Every size. We have worked with one-person agencies and agencies managing 200 or more clients on monthly recurring packages, who allocate their entire content workload to us. Scale is not a barrier either way.
Do you work exclusively behind the scenes, or can you be client-facing?
Either. Some agencies want us fully behind the scenes, 100% white label. Others prefer us in client meetings or presenting directly. We work whichever way suits your agency.
Can you visit our agency in person?
Yes. We are Melbourne-based, and in-person work with Melbourne agencies typically comes at no additional cost. We have also travelled to Sydney and Brisbane for agency partnerships, though interstate visits do involve travel costs.
Can we work with you as a referral partner instead of white label?
Yes. If you would rather refer your content work to us than manage it in-house, we offer a referral partnership at a typical fee of 10% of the total project cost, no white-label management required on your end.
How much can our agency save with white-label pricing?
Agency rates sit at approximately 65% of our recommended retail price, meaning you can build in a margin of around 35% or more on most content, and often higher on packaged services.
Do you help agencies with AI tools and content systems, beyond writing?
Yes. Beyond content itself, we support agencies with the AI tools, systems, and processes behind their content operations, so your workflow becomes more efficient, not just your output.
We only need occasional support. Is that okay?
Yes. We do not lock agencies into retainers. Many partners use us for ad-hoc overflow, one project or one page at a time, without any ongoing commitment.
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Do you outsource the work?
No. Everything is completed in-house by our experienced Australian writers and professionally proofread before it reaches you.
How does billing work?
Whichever suits you, project-based or hourly. We quote clearly upfront, so there are no hidden fees or confusing rates to explain to your clients.
Can you integrate with our project management software?
Yes. Slack, ClickUp, Asana, Trello, or whatever you use, we work inside your existing systems rather than asking you to adapt to ours.
Will you sign an NDA?
Yes. We treat confidentiality seriously and regularly work under formal NDAs for agency and client projects.
Who owns the copy once it is delivered?
You, or your client. Once a project is paid for, all rights transfer in full.
Why work with you over a freelancer?
You get a full team, not one person, so quality and capacity do not depend on any single individual’s availability. No onboarding, no hand-holding, and no risk of losing your writer mid-project.
Partnerships with Mber Media
A genuine partnership
We have worked alongside agencies in web, brand, and SEO for years, at every size, and we care about your clients the way we care about our own..
Margins that make sense
Agency rates at around 60%+ of RRP, giving you a genuine margin on every project, with referral options available if white label is not what you need.
Built to fit your agency, not the other way around
Your platforms, your processes, your communication style, we adapt to how you already work, not the other way around.
Here’s what our clients say
John Dwyer
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Joe Penman
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Peter Wright
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Ready to partner with a content team that gets your agency?
Whether you need occasional overflow support or an ongoing content department, we can fit into your agency the way you need us to. When you succeed, we succeed, and we treat every one of your clients like they are our own.
