If you run a business, you’ve likely asked this question yourself. They seem to be the same thing. Not quite. This blog will give you the rundown of the differences and what copywriters and content writers do, and where you’d need one or the other (or both!).
The Purpose of Copywriting
Essentially, copywriting is writing that sells. A copywriter will engage the target audience for your brand or product and convince them to take immediate action, usually by purchasing something. Copywriters also motivate your audience to give you a call, send an enquiry, or connect with your business in some way that will then encourage them to buy what you’re selling.
How is Content Writing Different From Copywriting?
Content writing is designed to inform, educate, or entertain the reader. The purpose of content writing is to engage with the readers using a longer-term strategy. Content writers get the audience’s attention and slowly build a relationship with the readers, and while they may drive sales, it’s not the main focus.
Do I need a Copywriter or a Content Writer?
Firstly, think about what you’re trying to achieve.
If you’re looking to form a relationship with your customer base, content writing is the way to go. Content writers write longer-form content such as articles, blog posts, newsletters, and pieces for magazines and newspapers. These keep the readers coming back to hear your thoughts and insights, and the content itself often invokes an emotional response. Whether it be FOMO, a sense of security, or laughing until they cry, content writers get to the heart of the matter, building the audience’s trust in your brand and helping you to be seen as a reliable source of information. This paves the way for sales in the future and can retain customers longer.
If you need quick clicks and sales, a copywriter is your best bet to start with. You’ll see copy written in ads (online and offline), landing pages, and sales emails. They’re generally the ones behind your favourite slogans and TV commercials, featuring all the characters we know and love, from Jan to Rhonda. They’ll convince your readers to take sales-related action to get quick results for your business in terms of dollars and customers. Copywriters generally have a good understanding of marketing and know the best way to convince your audience to take the action you need, boosting your clickthrough rate.
Is it Necessary to Have a Copywriter?
In a word: yes. Online, 8 out of 10 people will read a headline, but only two will go on to read the rest of the copy. If your copywriter can compel them to stick around past the headline, you’re already halfway to that sale!
I Could Write Content Myself, so why use a Professional Writer?
Anybody can write a blog, but content writers have perfected the art. Writing exactly what you need to say effectively in so many words can be more work than you think, and here at Mber Media, we’ve got all your writing needs sorted so you can focus on your business.
We hope this blog has helped you discover the differences between copywriting and content writing. Mber Media is here with its words and writers at the ready to help your company grow— get in contact with us today!