What is Copywriting?
Your Jargon-Free Guide to the Role of a Copywriter
“You’re a copywriter, great! So what do you actually do?”
That’s usually how the conversion goes! If you’ve ever read a promotional email, a website, or a blog like this, then you’ve been impacted by the work of a copy or content writer. But you may not know what they actually do. This article will help you to understand what copywriting is, when you need one, and how they can help your business.
Nowadays, ensuring that your company has great online content can make all the difference in attracting new customers. For many businesses, this is where hiring a copywriter comes in. But not a lot of people necessarily know exactly what copywriting is – it’s completely different from copyright and laws! Maybe you’re wondering what a copywriter does that you couldn’t do for yourself, or maybe you’re just interested in learning a little bit more.
Our beginner’s guide will give you the basics of understanding copywriting, and why hiring a copywriter may be a great option for you.
What is Copywriting?
The simplest definition for copywriting is: content that is created for marketing purposes. A copywriter is essentially a professional writer helping to curate various types of informative written material to help a business attract new customers and build their brand. Consistently publishing web copy and encouraging reader interaction can work wonders in growing as a business. Nowadays, online presence is vital!
What do Copywriters Write?
Copy can take a wide range of forms. People are mostly familiar with advertising copy – where copywriters help to create commercials, slogans, and all sorts of mainstream promotional content. But copy has expanded throughout various mediums, and nowadays copywriters and content writers help produce social media posts, blogs, website content, newsletters, and more!
When Should I Hire a Copywriter?
There are all sorts of reasons to decide to take the plunge and hire a copywriter. It may look different for every business, but here are a few common reasons why people have decided it’s time to expand into copywriting:
- Needing Fresh Content (looking to grow the amount of content your business produces, or simply getting a new voice to take over)
- Time Management (delegation can ease the workload for you and your company – handing off copy production to a skilled professional can open your time up for other projects!)
- Wanting an Outside Perspective (having someone outside of your field writing copy can help ensure everything is accessible and understandable to an inexperienced reader)
- Looking to Attract New Customers (maybe it’s time for your company to branch out, and the more content you’re producing the more likely you are to catch the attention of potential new clients)
Why Should I Hire a Copywriter?
The ultimate benefit of hiring a copywriter is that content creation is their top priority. Often things like marketing or website content can get put on the back burner when it’s piled on to your business’ long lists of other tasks, but the upside to a copywriter is that they will put dedicated time into writing copy that will help your company grow. And they know what they’re doing! As skilled writers with a good foundation on how to best market your business through copy, having a copywriter on board to handle that content will prove invaluable.
How can a Copywriter Help my Business?
A copywriter isn’t just somebody with a flair for English. They also have an understanding of how to draw in readers, appeal to potential customers, promote your company, and work with SEO and keywords to maximise traffic to your site. This offers excellent growth for your business and an irreplaceable source of potential new clients. You might be surprised by just how much of a positive impact can come from producing consistent and high-quality copy.
Reach Out Today to Start Your Copywriting Journey
Hiring a skilled copywriter can ease the load and boost your incoming business. If you’re looking to expand your company through great content production, consider getting in touch to discuss how copywriting can be helping you. Our team of copywriters at Mber Media is ready and keen to see how we can help your business. We create tailored copy plans that suit your every need. Get in contact with us today to chat through how we can best be of service to you!