Do you have a business? Then you need a copywriter! All businesses need words to promote and sell their products or services, and it can be much harder than you may expect to produce words that work! Whether you can’t seem to find the perfect words, string them together in the way you want, or you simply don’t have the time, copywriters have got your back.
This article focuses on four key types of businesses that may benefit from professional copywriting expertise. For customised advice, contact the Mber Media team today!
1. Small Businesses
This is especially true for small business owners. Even if your business is centred around writing— including copywriting— you can’t do everything on your own (no matter what you tell yourself)! Regardless of your area of expertise, there’s a copywriter out there who can whip up just the right copy to get your name out there and bring customers to you.
2. Start Ups
It’s becoming more common to see start up companies emerging in today’s increasingly online marketplace. Every company needs written words to make their product or service known, whether it be text displayed on your website or a written script for audio or video. For every business, but start ups especially, simple yet professional writing is the way to go to get your audience on board. Copywriters can easily adjust their style to suit your brand and what you’re trying to achieve.
3. Established Businesses Going Through a Rebranding Phase
Rebranding is the perfect time to engage a copywriter. During this important process, they can help you to discover your brand’s purpose, your brand voice, and clearly define your target audience. Once you know these things, it’s easier to communicate your message and make an impact online.
4. Marketing and Digital Agencies
No matter their specialisation, agencies need copywriters to support their work. We provide white-label copywriting services so you can deliver high-quality copy to your audience and accelerate your business growth! The benefit of outsourcing a copywriter rather than hiring one internally is that a third-party is there for you only when you need them. If you’re an agency owner that needs extra help with your copywriting, we’d love to talk to you.
But Why Would I Need a Copywriter?
Anything related to sales is copy, no matter how simple it seems. Those 15 second ads you hear on the radio? Copy. A tiny paragraph directing you to click a link? Copy. It may seem easy to write something short and punchy in 5 minutes, but even experienced copywriters can’t just sit down and write one perfect sentence! Even if you can and do write your own copy, it’s always a good idea to have a trained set of eyes go over your work to check for any small errors or make little improvements.
Do you want your company to burst onto the scene with a professional image? Or do you want to re-package what you’ve got so you come across as the proficient and trusted authorities you are? You can know everything there is to know about your subject, but the way it’s written can determine if anybody sticks around to read it.
Who Actually Notices the Quality of Content?
According to a recent study, 74% of people notice the quality of spelling and grammar on any company’s website. To add to that, 59% of those people choose not to use that company because of poor spelling and grammar, choosing to go with the competition instead! You only have a small window of time to appeal to your potential customer, and every letter counts. We don’t want you to lose out on business over a single apostrophe– yes, it happens— so make sure you invest in a copywriter to get the best results for your business.
We hope this blog has helped you realise how important it is to have a copywriter on board for your company. Our team at Mber Media is here with copywriters at the ready to get your business noticed and increase its professionalism— get in contact with us today!