White Label copywriting

Never worry about content writing in your agency again.

Is content a pain point in your agency?

If so, you’re not alone.

Content is a sticking point for many agencies. Despite the trouble it causes, it’s absolutely necessary in delivering a comprehensive service for your clients. Whether you build websites, brands or digital campaigns, quality copy, and therefore quality copywriters, are integral to your success.

Whether it’s landing page copy, blog posts, or social media captions, great copywriting can make or break a campaign. This is where we come in.

Your outsourced content department

At Mber Media, we specialise in white label copywriting, and we’re here to seamlessly integrate with your team. Whether you need a copywriter once in a while, extra hands for a major project, or an entire content department, we deliver on-brand, results-driven content that fits your existing processes and your clients love.

Why agencies choose us

People

Highly experienced Australian copywriters on every project

Work directly with Bec as your dedicated point of contact

Professional, respectful, and easy to work with

Feedback-friendly with revisions always included

Multi-industry expertise without the steep learning curve

Process

Seamlessly integrate with your systems: Slack, Asana, ClickUp, and more

Handle client comms or stay behind the scenes– your choice

Happy to take the brief or run the brief

Flexible briefing formats to match how you work

Capacity to handle high volumes without compromising quality

Deliver fast turnarounds when you need them

Access to our briefs, templates, and content resources

Professional proofreading included on every piece

Plus

Pay only for the content you need– no retainers

Clear, simple pricing– no confusing hourly rates

Agency-friendly rates that protect your margins

Smart use of AI for efficiency, never at the expense of quality

100% white label and NDA-friendly

We get agency life– no HR, no sick days, no hand-holding

Hear from our agency partners

"Bec is a rare find, a talented writer and businesswoman, and an absolute asset to our brand and digital marketing agency. She has helped create content strategies for both Somer Design and our clients and we have worked on hundreds of projects together over the past few years. From nurture sequences, and blog articles to complete websites, she has crafted a unique brand voice and messaging that blows our clients away... I want to thank Bec for going the extra mile with her research and writing which means we can offer an all-round brand experience for our clients. She is dedicated, insightful, and creative. She’s also great fun to work with and I would highly recommend working with her."

"Bec is an amazing copy writer and worker! We have been working with Bec for several years and have been highly impressed with her work, which is always delivered in a timely fashion and of a high standard. I would not hesitate to recommend Bec to others."

Our content capabilities, made for agencies

Website content

If it needs copy for a website, we can help

Site maps, content plans, and page outlines

Full website copywriting or targeted content for specific pages

SEO-friendly, UX-focused, and ready for handover to design and dev

Built to integrate smoothly with your web process

SEO content

When you need copy for anything SEO-related

SEO-focused blogs, landing pages, and pillar pages

Content aligned with search intent, client strategy, and technical SEO

Keyword research, SEO content plans, and content audits

Brand messaging

When you need the marketing to have the right message

Full brand messaging frameworks (voice, positioning, key messages)

Brand story, tone of voice, and practical guidelines

Messaging that feeds your creative, marketing, and client strategy

Ready-to-use, ready-to-present documentation for your clients

Campaign and general copywriting

When the content has to fit the campaign

Social media copy, digital ads, lead magnets, and EDMs

Copy built to align with media plans, creative, and brand messaging

Agile enough for daily deliverables or long-term campaign development

Content strategy and planning

When you need to give clients direction, not just copy

Full content strategies for websites, marketing, and SEO

Keyword-informed, brand-aligned, and action-oriented

Content calendars, content plans, and asset frameworks

Optional: Presented directly to clients under your brand if you prefer

Capacity and flex support

When you just need someone who gets it

Scalable support for large rollouts, fast deadlines, or overflow

Seamless integration into your tools and workflows

Able to handle client comms directly or operate fully white-label

Consistent, reliable, and professional— no extra hand-holding needed

Leadership and management support

When you need help beyond the content itself

Running brand, messaging, and marketing workshops (for your team or your clients)

Training new staff on content processes, messaging, and brand voice

Developing content processes, templates, and systems to help you scale

Acting as a trusted content lead within larger client or agency projects

Supporting pitches and internal strategy when you need a content specialist at the table

Get the copywriting support your agency needs

With years of experience, we bring the expertise and efficiency to enhance your offering, ensuring your clients get compelling, strategic content every time, without the hassle. We’re here to help you scale content production while maintaining the high standards that set your agency apart.

Let us handle the words, so you can keep delivering exceptional work.

Book a call with Bec today and let’s discover whether we’re the right content partner for your agency.

Frequently asked questions

What types of agencies do you work with?

We work with digital, creative, web, and marketing agencies of all sizes. from small studios to full-service agencies managing national and international brands.

I’m not a Melbourne-based agency. Can we work together?

Absolutely. We work remotely with agencies across Australia, New Zealand, the UK, and beyond. Our processes are designed to work seamlessly regardless of location.

We only need occasional copywriting. Is this okay?

Absolutely. We don’t lock agencies into retainers or ongoing contracts. Whether you need help with one page, one project, or one-off overflow support, we’re happy to jump in when you need us. Many agencies rely on us as their go-to partner for ad-hoc copy without the commitment of hiring.

Do you outsource your work?

No. All work is completed in-house by our experienced Australian copywriters and professionally proofread before it reaches you.

What’s your policy on AI?

We use AI as a tool for research, ideation, and efficiency, but every word delivered is crafted, reviewed, and refined by a human. Your clients will never receive generic AI-generated copy. Plus, since we offer professional proofreading services for every project, you’ll know your copy is grammatically correct– always.

Can you join our project management software?

Yes. We’re set up to work inside your existing workflows. Slack, ClickUp, Asana, Trello, or whichever platform you use, we’ll integrate seamlessly. We’ll follow your processes, timelines, and communication style, making it feel like we’re part of your internal team.

Can you communicate with my clients?

We can, if you’d like us to. Some agencies prefer us to handle content-related client communication directly, others want us to stay fully behind the scenes. We’re comfortable either way. We can join client meetings, run workshops, provide feedback directly, or just quietly deliver work via your team. It’s entirely up to you.

Do you help train our team?

Yes. We offer tailored training and workshops for agency teams and client teams alike. Whether you need help onboarding new hires, refining your agency’s content processes, or improving your team’s understanding of brand messaging, we can step in. We’re also available for one-off sessions or ongoing upskilling support.

Can you help with pitches or tenders?

Absolutely. We regularly assist with pitch decks, tenders, proposals, and major client presentations, shaping the message and ensuring content is pitch-ready.

What if we need you to present directly to clients?

We’re comfortable running or contributing to client workshops, discovery sessions, or project presentations, always aligned with your agency’s process and positioning.

How does billing work?

Straightforward and transparent. We quote per project, so you know exactly what you’re paying for — no hidden fees or complicated hourly rates. Pay only for what you need, when you need it.

Will you sign an NDA?

Of course. We treat confidentiality seriously and regularly work under formal NDAs for agency and client projects.

Who owns the copy?

You (or your client) do. Once the project is paid for, all copy rights are fully transferred.

Why should I work with you over a freelancer or employee?

We combine the flexibility of freelance with the reliability, capacity, and systems of an agency partner. We don’t need training, onboarding, or hand-holding. You get access to a team (not just one person), meaning you can scale up or down without worrying about resourcing. Plus, we understand agency life– fast deadlines, demanding clients, high expectations– and we’re built to handle it smoothly.

Will my client know you’re not an employee?

Only if you want them to. We’re 100% white label — fully behind the scenes, or client-facing under your brand, if needed.

What’s your average turnaround time?

Turnaround times depend on project size and urgency, but we’re built for agency life– fast, responsive, and deadline-focused. We’ll always give you a clear timeline upfront.

Do you offer support for major projects (e.g., 12+ month contracts)?

Yes. We regularly work on long-term engagements and retainers, including large website rollouts and ongoing marketing content.

Do you have experience in government contracts?

Yes. We have extensive experience working with government and NFP organisations and understand the extra attention needed for compliance, accessibility, and approvals.

Copywriting that’s clear, considered, and built to deliver

Good copy doesn’t just fill space. It shapes how people see you, what they believe about you, and what they do next. That’s why every word we write is backed by strategy, marketing know-how, and a clear understanding of your audience.

If you’re after copywriters who earn attention, build trust, and drive action, we’re ready when you are.